People can spot fully AI-made content, and the platforms are punishing it. Here is where AI helps a law firm's marketing, and what a person still has to bring.

Sixteen days after we finished rebuilding this site, Google's AI answers were citing it. Here is the full record, with dates, including the part that went wrong.

Your future clients are asking full questions and getting full answers, often before a single law firm website enters the picture. What AI search actually changed, what still works, and where most firms are falling behind.