The people doing the work at Local Law Marketing
A kid at church made a website
In 1996 I was twelve years old and I had a skill almost nobody at my church had heard of. I built websites. The plumbers, the window cleaners, and the handymen who ran their businesses out of trucks and garages would talk to my parents after service, then they would talk to me, and a week or two later they had a website. I was extremely proud of that. It was not a straight line from there to here, I wandered plenty and built other things along the way, but that parking lot is where I first learned the thing I keep coming back to. Local professionals who do real work need the internet to bring them customers, and somebody has to build that for them well.
The years that taught me social media
Before law firms, I built something else. I spent years in the vintage video game and toy world, a massive and obsessive collector market, and I became something of a celebrity in it. I grew an Instagram account into a genuine business, selling games and toys directly off my posts to collectors around the country, which means I learned social media the honest way. When the content stops working, the income stops with it. Nobody gets to hide behind impressions when the product has to actually sell. That education is the backbone of every piece of social and video work we do for law firms now.
Then law found me, twice
I came into legal marketing as a protege. A family member was already established in this niche, and I learned the website side of law firm work under him before branching out to build my own company. From there I spent two years embedded inside a multi-practice law firm, handling videography, editing, publishing, and social media across two practice areas, with monthly performance reporting going straight to the partners. Not forty accounts from a dashboard. One firm, from the inside, for two years. I know what it looks like when an attorney records their first video, and I know what the sixtieth one looks like too.
Law also found me from the other direction. I went through a divorce and navigated the legal system as a client. I know what it feels like to search for answers about your own case late at night, and I have not forgotten it. The person on the other side of your website is usually in one of the hardest seasons of their life. We build like that matters, because it does.
Who we are
Local Law Marketing is three people.
I run the strategy, the content, the video, and the relationships. When you call, you get me, and I am also the one doing your work.
Our design lead is a degreed graphic designer, and she is the reason everything we make looks the way it does, from brand systems to the pages you are reading right now. She is also my fiancée, which means the person who makes our work beautiful also has to put up with me at dinner. Small team, in every sense.
Our operations lead is an engineer who spent years on large-scale projects for companies like Costco and Chevron. He brings that discipline to how we run engagements. Projects tracked, details checked, nothing quietly forgotten.
No account managers, no handoffs, no ticket queue. Three people who each touch your work, and one of them answers your email. And yes, I still collect and play the vintage games I used to sell. Some things survive a career change.
Why law firms only
Because specialists beat generalists, and because I watched from the inside how firms get treated by marketing vendors. The report always says things are going well. This business is built to be the opposite of that. One industry, real prices published right here on the site, a proof gate in every agreement, and a person whose name you know watching your numbers.
That is the story. If you want to talk about your firm's, send a flare.