Local search and reviews for law firms

A woman in a long wool coat leaning on a car in a hospital parking garage at night, reading a business listing with star ratings on her phone
A woman in a long wool coat leaning on a car in a hospital parking garage at night, reading a business listing with star ratings on her phone

Profile management

Your Google Business Profile, fully built, accurately categorized, and actually maintained. Photos that look like your firm, services and practice areas kept current, questions answered, and the profile watched month over month, because profiles that go quiet slide, and profiles that are wrong lose calls to the firm across the street. We also keep your name, address, and phone number consistent everywhere else your firm appears online, monitored monthly, since mismatched listings quietly erode the trust the profile is building.

Diagram comparing a law firm with consistent name address and phone listings across directories against a firm whose listings have drifted with old addresses and mismatched phone numbers.
Diagram comparing a law firm with consistent name address and phone listings across directories against a firm whose listings have drifted with old addresses and mismatched phone numbers
Diagram comparing a law firm with consistent name address and phone listings across directories against a firm whose listings have drifted with old addresses and mismatched phone numbers

Review management

A steady, ethical system for earning reviews from the clients who want to give them, monitoring for everything that comes in, and responding to all of it, the grateful and the furious alike.

Here is where working with a legal specialist stops being a slogan. Attorneys live under advertising and confidentiality rules that generic marketing vendors have never read. A review response that casually confirms someone was your client can be a problem all by itself. Ours never do. Every response we write is built to thank, to address, and to de-escalate without confirming representation or touching anything privileged. Your reviews get handled, and your bar card stays out of it.

Answers, even when they cost us

Not every firm qualifies for every listing, and not every practice benefits equally from the map results. If your situation is one where this program would underdeliver, we will say so before you spend a dollar on it, and point you at what would actually move your numbers. We would rather lose a line item than sell you a quiet one.

Your Google Business Profile Is Your Law Firm's Highest Converting Page

What it costs

Profile management runs $450 a month. Review management runs $450 a month. Together they are $750 a month, and together is how most firms run them, because the profile and the reviews feed each other. Those are twelve-month agreement rates. Month to month, each service is $550 a month, or $900 for both. Every engagement carries our ninety-day proof gate. The full pricing picture across everything we do lives in what law firm marketing actually costs in 2026.

Every monthly engagement begins with a one-time Foundation Project, $2,500 for a solo attorney and $3,500 for a firm, and you pay it once no matter how many services you add. If your listings are years deep in mismatches and old addresses, that is where the heavy cleanup happens, and then this program keeps it clean.

Frequently asked questions

Is it okay for attorneys to ask clients for reviews?

In most states yes, within rules that vary by bar, covering things like solicitation, incentives, and how testimonials are presented. We build your review system around the rules that apply to you, and we never trade anything of value for a review anywhere.

Do you respond to negative reviews?

Yes, and carefully. Our responses de-escalate without confirming the reviewer was a client and without discussing anything about any matter. Often the professionalism of the response does more for future clients than the star rating does.

What does local search management cost?

Profile management is $450 a month, review management is $450 a month, or $750 a month for both, on twelve-month agreement rates. Month to month, each service is $550 a month, or $900 for both. Every monthly engagement begins with a one-time Foundation Project, starting at $2,500 for a solo attorney, and you pay it once no matter how many services you add.

We set up our Google profile years ago. Is that enough?

A profile that exists and a profile that competes are different things. Categories, services, photos, activity, and review flow all factor into where you appear, and an unmaintained profile slowly loses ground to every competitor who is paying attention to theirs.

Can we run this without the other programs?

Yes. It pairs naturally with our search and content program because local signals and site signals reinforce each other, but it stands alone fine, and we will tell you honestly which your firm actually needs. The Google map pack decides the most in marketing for criminal defense law firms, marketing for DUI defense law firms, and marketing for family law firms.

Want to know how your profile and reviews stack up in your county? Send a flare and we will look.