Social media and video for law firms
Most law firm social media is a graveyard. A logo, a stock photo of a gavel, and a last post from eleven months ago, which tells every potential client exactly one thing, and it is not the thing the firm intended.
We learned social media in a place where it had to pay rent. Before law, our founder built a business that sold directly off its social content, then spent two years embedded inside a law firm producing attorney video and social across two practice areas. This program is that experience, applied to your firm.
The video work
We come to you with professional filming equipment, and with the work already done. Scripts, outlines, and subject matter arrive with us, built from what your potential clients actually ask, so nobody stands in a conference room wondering what to talk about.
And if the camera makes you want to return to law school and start over, you are our specialty. Making uncomfortable attorneys feel at ease on camera is the thing we are known for. Fumble the line, restart the sentence, talk with your hands, none of it survives the edit. What your future clients see is the version of you that sounds like you on your best day, because that version was in there the whole time. Our editing just knows where to look.
Here is the part firms never believe until they live it: a full year of video costs you about two days of your time. For firms outside California, all fifty pieces typically get filmed across two four-hour sessions, because we arrive prepared and run an efficient set. Firms closer to our California home base get filming days more often. Either way, your attorneys give up half-days, not seasons, then go back to practicing law while a new video publishes every week, all year.
What a month of management includes
The monthly program is the daily reality of running a firm's social presence so you never think about it. Every post published and optimized for the platform it lands on. Comments monitored and answered. Direct messages managed, because a DM at 9pm is often a potential client testing whether anyone is home. And a steady stream of non-video content to keep the presence alive between filming days: holiday notices, client testimonial graphics built within your bar's advertising rules, attorney spotlights, community outreach, and news and articles relevant to your practice areas.
That runs on Facebook, Instagram, and YouTube at minimum, and the program is priced per practice area, because a family law audience and a criminal defense audience are different rooms that deserve different conversations. One practice area, one focused presence, done properly. Content does its heaviest lifting in marketing for family law firms, marketing for estate planning law firms, and marketing for criminal defense law firms.
What it costs
Management runs $1,750 a month per practice area on a twelve-month agreement. Video is priced per piece: $300 for a video filmed, edited, and published on an annual agreement, which carries a fifty-video annual minimum, publishing about one per week, because cadence is what makes video compound. The filming itself is batched efficiently, typically two on-site sessions a year for firms outside California and more frequent visits closer to home, and we come to you with no travel charges. Firms filming in volume can take a ten-video monthly bundle at $2,750. Month to month with no minimum runs $400 per video and $2,100 for management, the honest cost of keeping the option to leave.
If your firm is starting from zero, a one-time account build gets up to three platforms stood up properly for $950, with additional platforms at $250 each. Platform costs like verification fees are operational costs, billed directly to accounts your firm owns, never marked up and never held by us. Every engagement carries our ninety-day proof gate, and the full market picture lives in what law firm marketing actually costs in 2026.
Every monthly engagement also begins with a one-time Foundation Project, $2,500 for a solo attorney and $3,500 for a firm. It cleans up everything your firm looks like online before the ongoing work begins, and you pay it once no matter how many services you add.
Frequently asked questions
What does the monthly management fee include?
Posting and optimizing everything, monitoring and answering comments, managing direct messages, and producing the non-video content that keeps a presence alive: holiday notices, testimonial graphics within your bar's rules, attorney spotlights, community outreach, and practice-relevant news, on Facebook, Instagram, and YouTube at minimum.
Why is it priced per practice area?
Because each practice area is its own audience with its own questions, and content that tries to speak to everyone reaches no one. One fee funds one focused presence done properly, rather than one diluted feed pretending to be three.
What does video cost?
$300 per video filmed, edited, and published on an annual agreement with a fifty-video yearly minimum, publishing about one per week. The filming typically takes two on-site sessions a year for firms outside California, with more frequent filming days closer to home, and no travel charges either way. A ten-video monthly bundle runs $2,750, and month to month with no minimum is $400 per video.
I am terrible on camera. Will this work?
You are exactly who this was built for. We arrive with the scripts and subjects prepared, we are known for putting uncomfortable attorneys at ease, and the editing removes every fumble and restart. The published version of you is composed and clear, every time.
Who actually shows up and does the work?
The people on our About page, with our founder behind the camera and behind the accounts. No subcontracted film crew, no offshore posting service, no account manager relaying messages.
Want to see what your firm would look like with a real presence? Send a flare.